Storytelling

High up in the mountains of Tibet, the black diamond apples grow. Thanks to the extreme climatic conditions, the apples get their color.

The apple variety is relatively new with less than 10 years behind it. It is produced using a special grafting technique. Thanks to its cultivated characteristics, the apple is not sensitive to either cold weather or the local insects.

To create exclusivity, the apple is sold in limited quantities in selected markets in China. Most often it is sold in packs of 6-8 apples. The price is about a day's wage for an ordinary worker.

The apple is full of vitamins and minerals. Those who have tried it claim that it is tastier than regular apples, but that may be because they paid a fortune.

Listening to a good story is in our DNA.

Storytelling is not a new concept, it has existed for all time. The first people gathered around the fire and told each other stories. They created customs and practices, provided valuable insights and warm fellowship.

For companies, storytelling is an important way to build a credible story and to create positive associations to increase the value of their sales.