A blog about communication

Google slår tillbaka mot AI genererade texter. Googles nya algoritm slår ner på AI-content. Då var det dags igen. Google släppte en ny algoritm för ett par veckor sedan och som vanligt så svajade det till i sökresultaten. Den här gången har Google bestämt sig för att slå hårt mot…

Do you have to shout to be seen? The recession is changing the Internet...again. The Internet is constantly changing. Old truths become new untruths. Now we have just started a new era on the Internet again. What are we up to now? Internet 6.0? 7.0? In any case, it is not the user's…

There are people who make decisions in all companies. Branding for B2B: is it profitable? There is a lot of talk about the importance of a strong brand when selling directly to consumers. Is there really anything different when selling to companies? It is still people who make the decisions….

The United States is strongly associated with the national day July 4. How did the Fourth of July national day become part of the USA brand? The 4th of July, Independence Day, is as important a part of the image of the United States as the hamburgers, the iconic cities and the constant waving of the flag. Most people in Sweden know the Fourth of July…

Have we forgotten how to socialize at work? And do we have time for that? Have we forgotten how to relate? Now it's time to go on vacation. Long awaited. Scary. Cool. Exciting. And wonderful. All at the same time. It is time for the whole family to live together. Home…

An intimate conversation with one of our most secret celebrities. Can you talk feelings with ChatGPT? Can OpenAI manage the company's communications? Does AI understand how humans work or is it just shallow claims based on known facts. We have an intimate conversation with one of our most secretive celebrities. How much and what…

Your brand is a cluster of associations, filled with opinions about your company. Your brand is just a collection of opinions. It's no secret that a brand is much more than a logo and a few color choices. But have you considered that your brand is mostly made up of opinions? If your…

You have to dare to choose. And opt out. Why is it so hard to choose … and opt out? One of the most important questions for every company is how to choose. Strategic choices are even more difficult. The difficulty is not so much in choosing, but in choosing at the same time...

The Sony Walkman was first developed for listening to music on long flights. What should you ask your customers? And what not to ask? How do you talk to your customers? What do you ask? As you ask, you get answers according to the saying. Are there better and worse calls, better and…

Listening actively and asking open questions leads the conversation on. How do you have a constructive conversation that leads to business? Talking to your customers, suppliers and employees is as important as it is underrated. When we do make time, we often talk past each other. It is easy to miss that…