The recession is changing the Internet...again.
Do you have to shout to be seen? The recession is changing the Internet...again. The Internet is constantly changing. Old truths become new untruths. Now we have just started a new era on the Internet again. What are we up to now? Internet 6.0? 7.0? In any case, it is not the user's…
Branding for B2B: is it profitable?
There are people who make decisions in all companies. Branding for B2B: is it profitable? There is a lot of talk about the importance of a strong brand when selling directly to consumers. Is there really anything different when selling to companies? It is still people who make the decisions….
How did the 4th of July become part of the brand USA?
The United States is strongly associated with the national day July 4. How did the Fourth of July national day become part of the USA brand? The 4th of July, Independence Day, is as important a part of the image of the United States as the hamburgers, the iconic cities and the constant waving of the flag. Most people in Sweden know the Fourth of July…
Have we forgotten how to relate?
Have we forgotten how to socialize at work? And do we have time for that? Have we forgotten how to relate? Now it's time to go on vacation. Long awaited. Scary. Cool. Exciting. And wonderful. All at the same time. It is time for the whole family to live together. Home…
Your brand is just a collection of opinions.
Your brand is a cluster of associations, filled with opinions about your company. Your brand is just a collection of opinions. It's no secret that a brand is much more than a logo and a few color choices. But have you considered that your brand is mostly made up of opinions? If your…
