{"id":1131,"date":"2023-08-21T14:39:23","date_gmt":"2023-08-21T12:39:23","guid":{"rendered":"https:\/\/kip.se\/?p=1131"},"modified":"2023-08-21T15:12:30","modified_gmt":"2023-08-21T13:12:30","slug":"bygga-varumarke-for-b2b-ar-det-lonsamt","status":"publish","type":"post","link":"https:\/\/kip.se\/en\/bygga-varumarke-for-b2b-ar-det-lonsamt\/","title":{"rendered":"Branding for B2B: is it profitable?"},"content":{"rendered":"
\"Det
There are people who make decisions in all companies. <\/figcaption><\/figure>\n\n\n\n

Branding for B2B: is it profitable?<\/h1>\n\n\n\n

There is a lot of talk about the importance of a strong brand when selling directly to consumers. Is there really anything different when selling to companies? It is still people who make the decisions. People to interest, convince and build trust in your product or service. What is the difference? <\/h4>\n\n\n\n

What is a brand?<\/h2>\n\n\n\n

Sometimes we, incorrectly, use brand as a designation for the logo. Or the logo and main design. A brand is so much more. It includes everything you do with customers, suppliers, staff and stakeholders.<\/a> All contacts in the company and with the company affect the image of you. Of your brand. A brand is much more an experience than an appearance.<\/p>\n\n\n\n

How do you build your brand?<\/h2>\n\n\n\n

To build a brand, you need to create a clear, distinct and credible image of what you stand for and what you sell. The image naturally needs to match the market's requirements and expectations. To be credible, it needs to be based on values and characteristics found in the company and the product. Important questions are, for example: Why do we exist? What do we believe in? How do we want to do business? Always remember that a brand is an experience<\/a>. Not a design, a color or a font. They should \u201conly\u201d enhance the experience.<\/p>\n\n\n\n

Storytelling \u2013 create credibility in your brand.<\/h2>\n\n\n\n

Once you've answered the questions, it's time to build a believable story. Or several stories. A 10 second elevator pitch<\/a>. A longer sales history at sales meetings. A clear history for personnel and recruitment. These stories must of course be similar and based on the same foundation. But there is a slightly different angle to a sales story and a recruitment story. <\/p>\n\n\n\n

In addition to being credible, it is important that the story stands out. Otherwise, no one will remember it. Distinction is the be-all and end-all of branding. If you are not unique, you are one of the crowd. <\/p>\n\n\n\n

It is also important to understand that there is a human being at the company. A person with feelings, opinions, thoughts and ideas. Business to business does not exist. Everything is about business to humans, B2H simply.<\/p>\n\n\n\n

Investing in and building a brand increases your profitability.<\/h2>\n\n\n\n

There are two basic questions that are important in B2B. What makes customers buy from us? And, what are they willing to pay for our services\/products? When you rank the associations that answer the first question,\u00a0Service<\/em>,\u00a0Reliability,<\/em>\u00a0and\u00a0Customer focus<\/em>\u00a0end up at the top. Not very surprising. Sensible and rational qualities. But when you look at the second question, it becomes more interesting. Then the three most important associations are\u00a0Uniqueness<\/em>,\u00a0Community,<\/em>\u00a0and\u00a0Prestige\/status<\/em>.\u00a0<\/p>\n\n\n\n

These are qualities that you build with branding and storytelling. In other words: the reason customers want to shop are product-related, rational arguments. With the price determined by social and emotional arguments<\/a>. This means, roughly simplified, that a strong brand is the prerequisite for a higher price level.<\/p>\n\n\n\n

In addition, a new survey shows that the brand name accounts for the majority of traffic on the Internet. Both via paid and organic searches More traffic means more potential business.<\/p>\n\n\n\n

So if your business is based on contacts with people at other companies, it's time to think about what you're doing with your brand. If you want to earn more money.<\/p>\n\n\n\n

Do you also want to build brand and earn more money?
Get in touch with klas @ kip.se<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Bygga varum\u00e4rke f\u00f6r B2B: \u00e4r det l\u00f6nsamt? Det pratas mycket om vikten av ett starkt varum\u00e4rke n\u00e4r man s\u00e4ljer direkt till konsumenter. \u00c4r det egentligen n\u00e5got som \u00e4r annorlunda n\u00e4r man s\u00e4ljer till f\u00f6retag? Det \u00e4r fortfarande m\u00e4nniskor som fattar besluten. Som man ska intressera, \u00f6vertyga och bygga f\u00f6rtroende f\u00f6r sin produkt eller tj\u00e4nst. Vad […]<\/p>\n","protected":false},"author":1,"featured_media":1133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","iawp_total_views":7,"_citadela_custom_class":"","footnotes":""},"categories":[20],"tags":[],"citadela-post-location":[],"class_list":["post-1131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-varumarke"],"yoast_head":"\nBygga varum\u00e4rke f\u00f6r B2B: \u00e4r det l\u00f6nsamt?<\/title>\n<meta name=\"description\" content=\"\u00c4r det v\u00e4rt att investera i ditt varum\u00e4rke i b2b? Om dina aff\u00e4rer bygger p\u00e5 kontakter med m\u00e4nniskor ska du investera och bygga varum\u00e4rke .\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kip.se\/en\/bygga-varumarke-for-b2b-ar-det-lonsamt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bygga varum\u00e4rke f\u00f6r B2B: \u00e4r det l\u00f6nsamt?\" \/>\n<meta property=\"og:description\" content=\"\u00c4r det v\u00e4rt att investera i ditt varum\u00e4rke i b2b? Om dina aff\u00e4rer bygger p\u00e5 kontakter med m\u00e4nniskor ska du investera och bygga varum\u00e4rke .\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kip.se\/en\/bygga-varumarke-for-b2b-ar-det-lonsamt\/\" \/>\n<meta property=\"og:site_name\" content=\"Kipse kommunikation\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-21T12:39:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-21T13:12:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kip.se\/wp-content\/uploads\/b2b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"klas@kip.se\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"klas@kip.se\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kip.se\\\/bygga-varumarke-for-b2b-ar-det-lonsamt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kip.se\\\/bygga-varumarke-for-b2b-ar-det-lonsamt\\\/\"},\"author\":{\"name\":\"klas@kip.se\",\"@id\":\"https:\\\/\\\/kip.se\\\/#\\\/schema\\\/person\\\/c7f3e2bde6f99c5cc3cddfc92b563637\"},\"headline\":\"Bygga varum\u00e4rke f\u00f6r B2B: \u00e4r det l\u00f6nsamt?\",\"datePublished\":\"2023-08-21T12:39:23+00:00\",\"dateModified\":\"2023-08-21T13:12:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kip.se\\\/bygga-varumarke-for-b2b-ar-det-lonsamt\\\/\"},\"wordCount\":705,\"publisher\":{\"@id\":\"https:\\\/\\\/kip.se\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kip.se\\\/bygga-varumarke-for-b2b-ar-det-lonsamt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kip.se\\\/wp-content\\\/uploads\\\/b2b.jpg\",\"articleSection\":[\"Varum\u00e4rke\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kip.se\\\/bygga-varumarke-for-b2b-ar-det-lonsamt\\\/\",\"url\":\"https:\\\/\\\/kip.se\\\/bygga-varumarke-for-b2b-ar-det-lonsamt\\\/\",\"name\":\"Bygga varum\u00e4rke f\u00f6r B2B: \u00e4r det l\u00f6nsamt?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kip.se\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kip.se\\\/bygga-varumarke-for-b2b-ar-det-lonsamt\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kip.se\\\/bygga-varumarke-for-b2b-ar-det-lonsamt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kip.se\\\/wp-content\\\/uploads\\\/b2b.jpg\",\"datePublished\":\"2023-08-21T12:39:23+00:00\",\"dateModified\":\"2023-08-21T13:12:30+00:00\",\"description\":\"\u00c4r det v\u00e4rt att investera i ditt varum\u00e4rke i b2b? Om dina aff\u00e4rer bygger p\u00e5 kontakter med m\u00e4nniskor ska du investera och bygga varum\u00e4rke .\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kip.se\\\/bygga-varumarke-for-b2b-ar-det-lonsamt\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kip.se\\\/bygga-varumarke-for-b2b-ar-det-lonsamt\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kip.se\\\/bygga-varumarke-for-b2b-ar-det-lonsamt\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kip.se\\\/wp-content\\\/uploads\\\/b2b.jpg\",\"contentUrl\":\"https:\\\/\\\/kip.se\\\/wp-content\\\/uploads\\\/b2b.jpg\",\"width\":1200,\"height\":628,\"caption\":\"Det \u00e4r l\u00f6nsamt att bygga varum\u00e4rke \u00e4ven inom b2b\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kip.se\\\/bygga-varumarke-for-b2b-ar-det-lonsamt\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\\\/\\\/kip.se\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bygga varum\u00e4rke f\u00f6r B2B: \u00e4r det l\u00f6nsamt?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kip.se\\\/#website\",\"url\":\"https:\\\/\\\/kip.se\\\/\",\"name\":\"Kipse kommunikation\",\"description\":\"Knowledge Is Power Slowly Embraced\",\"publisher\":{\"@id\":\"https:\\\/\\\/kip.se\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kip.se\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kip.se\\\/#organization\",\"name\":\"Kipse kommunikation\",\"url\":\"https:\\\/\\\/kip.se\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kip.se\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kip.se\\\/wp-content\\\/uploads\\\/Kipse-logotyp-1.png\",\"contentUrl\":\"https:\\\/\\\/kip.se\\\/wp-content\\\/uploads\\\/Kipse-logotyp-1.png\",\"width\":255,\"height\":138,\"caption\":\"Kipse kommunikation\"},\"image\":{\"@id\":\"https:\\\/\\\/kip.se\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/klas-nivlin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kip.se\\\/#\\\/schema\\\/person\\\/c7f3e2bde6f99c5cc3cddfc92b563637\",\"name\":\"klas@kip.se\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/51d49ff999672a44e9bae3c8ca2d068db1d368884c2d1c7d57a3e19a47718eaf?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/51d49ff999672a44e9bae3c8ca2d068db1d368884c2d1c7d57a3e19a47718eaf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/51d49ff999672a44e9bae3c8ca2d068db1d368884c2d1c7d57a3e19a47718eaf?s=96&d=mm&r=g\",\"caption\":\"klas@kip.se\"},\"sameAs\":[\"https:\\\/\\\/kip.se\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Branding for B2B: is it profitable?","description":"\u00c4r det v\u00e4rt att investera i ditt varum\u00e4rke i b2b? Om dina aff\u00e4rer bygger p\u00e5 kontakter med m\u00e4nniskor ska du investera och bygga varum\u00e4rke .","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kip.se\/en\/bygga-varumarke-for-b2b-ar-det-lonsamt\/","og_locale":"en_US","og_type":"article","og_title":"Bygga varum\u00e4rke f\u00f6r B2B: \u00e4r det l\u00f6nsamt?","og_description":"\u00c4r det v\u00e4rt att investera i ditt varum\u00e4rke i b2b? Om dina aff\u00e4rer bygger p\u00e5 kontakter med m\u00e4nniskor ska du investera och bygga varum\u00e4rke .","og_url":"https:\/\/kip.se\/en\/bygga-varumarke-for-b2b-ar-det-lonsamt\/","og_site_name":"Kipse kommunikation","article_published_time":"2023-08-21T12:39:23+00:00","article_modified_time":"2023-08-21T13:12:30+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/kip.se\/wp-content\/uploads\/b2b.jpg","type":"image\/jpeg"}],"author":"klas@kip.se","twitter_card":"summary_large_image","twitter_misc":{"Written by":"klas@kip.se","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kip.se\/bygga-varumarke-for-b2b-ar-det-lonsamt\/#article","isPartOf":{"@id":"https:\/\/kip.se\/bygga-varumarke-for-b2b-ar-det-lonsamt\/"},"author":{"name":"klas@kip.se","@id":"https:\/\/kip.se\/#\/schema\/person\/c7f3e2bde6f99c5cc3cddfc92b563637"},"headline":"Bygga varum\u00e4rke f\u00f6r B2B: \u00e4r det l\u00f6nsamt?","datePublished":"2023-08-21T12:39:23+00:00","dateModified":"2023-08-21T13:12:30+00:00","mainEntityOfPage":{"@id":"https:\/\/kip.se\/bygga-varumarke-for-b2b-ar-det-lonsamt\/"},"wordCount":705,"publisher":{"@id":"https:\/\/kip.se\/#organization"},"image":{"@id":"https:\/\/kip.se\/bygga-varumarke-for-b2b-ar-det-lonsamt\/#primaryimage"},"thumbnailUrl":"https:\/\/kip.se\/wp-content\/uploads\/b2b.jpg","articleSection":["Varum\u00e4rke"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/kip.se\/bygga-varumarke-for-b2b-ar-det-lonsamt\/","url":"https:\/\/kip.se\/bygga-varumarke-for-b2b-ar-det-lonsamt\/","name":"Branding for B2B: is it profitable?","isPartOf":{"@id":"https:\/\/kip.se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kip.se\/bygga-varumarke-for-b2b-ar-det-lonsamt\/#primaryimage"},"image":{"@id":"https:\/\/kip.se\/bygga-varumarke-for-b2b-ar-det-lonsamt\/#primaryimage"},"thumbnailUrl":"https:\/\/kip.se\/wp-content\/uploads\/b2b.jpg","datePublished":"2023-08-21T12:39:23+00:00","dateModified":"2023-08-21T13:12:30+00:00","description":"\u00c4r det v\u00e4rt att investera i ditt varum\u00e4rke i b2b? Om dina aff\u00e4rer bygger p\u00e5 kontakter med m\u00e4nniskor ska du investera och bygga varum\u00e4rke .","breadcrumb":{"@id":"https:\/\/kip.se\/bygga-varumarke-for-b2b-ar-det-lonsamt\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kip.se\/bygga-varumarke-for-b2b-ar-det-lonsamt\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kip.se\/bygga-varumarke-for-b2b-ar-det-lonsamt\/#primaryimage","url":"https:\/\/kip.se\/wp-content\/uploads\/b2b.jpg","contentUrl":"https:\/\/kip.se\/wp-content\/uploads\/b2b.jpg","width":1200,"height":628,"caption":"Det \u00e4r l\u00f6nsamt att bygga varum\u00e4rke \u00e4ven inom b2b"},{"@type":"BreadcrumbList","@id":"https:\/\/kip.se\/bygga-varumarke-for-b2b-ar-det-lonsamt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/kip.se\/"},{"@type":"ListItem","position":2,"name":"Bygga varum\u00e4rke f\u00f6r B2B: \u00e4r det l\u00f6nsamt?"}]},{"@type":"WebSite","@id":"https:\/\/kip.se\/#website","url":"https:\/\/kip.se\/","name":"Kipse kommunikation","description":"Knowledge Is Power Slowly Embraced","publisher":{"@id":"https:\/\/kip.se\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kip.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kip.se\/#organization","name":"Kipse kommunikation","url":"https:\/\/kip.se\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kip.se\/#\/schema\/logo\/image\/","url":"https:\/\/kip.se\/wp-content\/uploads\/Kipse-logotyp-1.png","contentUrl":"https:\/\/kip.se\/wp-content\/uploads\/Kipse-logotyp-1.png","width":255,"height":138,"caption":"Kipse kommunikation"},"image":{"@id":"https:\/\/kip.se\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/in\/klas-nivlin"]},{"@type":"Person","@id":"https:\/\/kip.se\/#\/schema\/person\/c7f3e2bde6f99c5cc3cddfc92b563637","name":"klas@kip.se","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/51d49ff999672a44e9bae3c8ca2d068db1d368884c2d1c7d57a3e19a47718eaf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/51d49ff999672a44e9bae3c8ca2d068db1d368884c2d1c7d57a3e19a47718eaf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/51d49ff999672a44e9bae3c8ca2d068db1d368884c2d1c7d57a3e19a47718eaf?s=96&d=mm&r=g","caption":"klas@kip.se"},"sameAs":["https:\/\/kip.se"]}]}},"author_meta":{"display_name":"klas@kip.se","author_link":"https:\/\/kip.se\/en\/author\/klaskip-se\/"},"featured_img":"https:\/\/kip.se\/wp-content\/uploads\/b2b-300x157.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/kip.se\/en\/category\/varumarke\/\" class=\"advgb-post-tax-term\">Varum\u00e4rke<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Varum\u00e4rke<\/span>"]}},"comment_count":0,"relative_dates":{"created":"Posted 3 years ago","modified":"Updated 3 years ago"},"absolute_dates":{"created":"Posted on 2023-08-21","modified":"Updated on 2023-08-21"},"absolute_dates_time":{"created":"Posted on 2023-08-21 14:39","modified":"Updated on 2023-08-21 15:12"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/kip.se\/en\/wp-json\/wp\/v2\/posts\/1131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kip.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kip.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kip.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kip.se\/en\/wp-json\/wp\/v2\/comments?post=1131"}],"version-history":[{"count":6,"href":"https:\/\/kip.se\/en\/wp-json\/wp\/v2\/posts\/1131\/revisions"}],"predecessor-version":[{"id":1140,"href":"https:\/\/kip.se\/en\/wp-json\/wp\/v2\/posts\/1131\/revisions\/1140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kip.se\/en\/wp-json\/wp\/v2\/media\/1133"}],"wp:attachment":[{"href":"https:\/\/kip.se\/en\/wp-json\/wp\/v2\/media?parent=1131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kip.se\/en\/wp-json\/wp\/v2\/categories?post=1131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kip.se\/en\/wp-json\/wp\/v2\/tags?post=1131"},{"taxonomy":"citadela-post-location","embeddable":true,"href":"https:\/\/kip.se\/en\/wp-json\/wp\/v2\/citadela-post-location?post=1131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}