{"id":1028,"date":"2023-01-17T08:38:19","date_gmt":"2023-01-17T07:38:19","guid":{"rendered":"https:\/\/kip.se\/?p=1028"},"modified":"2023-01-30T16:42:12","modified_gmt":"2023-01-30T15:42:12","slug":"samtalet-ar-grunden-for-all-kommunikation","status":"publish","type":"post","link":"https:\/\/kip.se\/en\/samtalet-ar-grunden-for-all-kommunikation\/","title":{"rendered":"Conversation is the foundation of all communication"},"content":{"rendered":"
\"Samtalet
The conversation starts with listening. To your customers, your suppliers and your employees.<\/figcaption><\/figure>\n\n\n\n

Conversation is the foundation of all communication<\/h1>\n\n\n\n

It doesn't matter if it's about marketing or internal communication. Having a conversation with your customers is a prerequisite for business. And having a conversation with your employees is a prerequisite for having an organization. We simply cannot survive without conversation. But, have you thought about how you converse? With customers, with your employees, with your partners and with your suppliers. Do you have a clear strategy for how the conversation should go? Do you have a personality that rhymes with the company's desired position?<\/h4>\n\n\n\n

The conversation starts with listening<\/h2>\n\n\n\n

There is an old clich\u00e9 that says that a good salesperson has two ears and one mouth<\/a>. There is something in it. But what is even more important is the timing. That you first listen and then speak. It's not just about being able to pick up on needs and wishes. Research shows that we feel better if we feel that the person we are talking to is actually listening to what we have to say. Active listening shows empathy and builds trust. And listening to your customers almost always results in more business, higher retention and more bang for your buck.<\/p>\n\n\n\n

It is exactly the same (albeit the other way around) with employees. Listening to your employees does not automatically mean doing what they want. But they feel seen and heard<\/a> and you can pick up mishaps and bad moods more quickly. After all, it doesn't hurt to let employees be involved in making decisions that affect their existence.<\/p>\n\n\n\n

The conversation is an opportunity for improvement<\/h2>\n\n\n\n

If you know what your customers want, it is easier to create new products and to develop your products<\/a>. It also means that it is easier to sell your products or services to others. Although all companies are unique to some extent, there are great similarities between what is demanded. If you have a product that is in demand, it is easier to break through the noise and reach the right target group with relevant communication. Often it is not enough to listen, you also have to ask the right questions. To help the client (and themselves) prioritize, choose and create a sensible plan for change.<\/p>\n\n\n\n

Making sure you have good conversation routines can be the difference between a successful business and bankruptcy. Good conversation routines<\/a> are often based on the following steps:<\/p>\n\n\n\n