{"id":877,"date":"2023-01-10T14:08:42","date_gmt":"2023-01-10T13:08:42","guid":{"rendered":"https:\/\/kip.se\/?page_id=877"},"modified":"2023-01-11T13:36:49","modified_gmt":"2023-01-11T12:36:49","slug":"storytelling","status":"publish","type":"page","link":"https:\/\/kip.se\/en\/storytelling\/","title":{"rendered":"Storytelling"},"content":{"rendered":"<h1 class=\"swash-kn wp-block-heading\">Storytelling<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Creating  a story to be interesting<\/h2>\n\n\n\n<div class=\"wp-block-citadela-blocks-custom-container citadela-block-custom-container size-wide bg-type-none inside-space-none two-wide-kn\"><div class=\"inner-holder\">\n<div class=\"big-picture\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/Storytelling-1.jpg\" alt=\"Storytelling \u2013 att skapa en ber\u00e4ttelse f\u00f6r att bli intressant\">\n<\/div>\n\n\n\n<div class=\"two-text\">\n<p>High up in the mountains of Tibet, the black diamond apples grow. Thanks to the extreme climatic conditions, the apples get their color.<\/p>\n<p>The apple variety is relatively new with less than 10 years behind it. It is produced using a special grafting technique. Thanks to its cultivated characteristics, the apple is not sensitive to either cold weather or the local insects.<\/p>\n<p>To create exclusivity, the apple is sold in limited quantities in selected markets in China. Most often it is sold in packs of 6-8 apples. The price is about a day's wage for an ordinary worker.<\/p>\n<p>The apple is full of vitamins and minerals. Those who have tried it claim that it is tastier than regular apples, but that may be because they paid a fortune.<\/p>\n<h3>Listening to a good story is in our DNA.<\/h3>\n<p>Storytelling is not a new concept, it has existed for all time. The first people gathered around the fire and told each other stories. They created customs and practices, provided valuable insights and warm fellowship.<\/p>\n<p>For companies, storytelling is an important way to build a credible story and to create positive associations to increase the value of their sales.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"kontakt-knapp\">\n<a href=\"#wow-modal-id-1\">Do you want to know how to build a <br class=\"nosmall-kn\">story and create exclusive products?<\/a><div class=\"modal-window\" id=\"modal-window-1\" role=\"dialog\" aria-modal=\"true\"  aria-live=\"off\"><div class=\"modal-window__wrapper\"><div class=\"modal-window__content\"><div class=\"modal-window__content-wrapper\"><div class=\"modal-window__content-main\"><h3>Interesting, I want to know more...<\/h3>\r\n<div class=\"modform-kn\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f846-o1\" lang=\"sv-SE\" dir=\"ltr\" data-wpcf7-id=\"846\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/877#wpcf7-f846-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktformul\u00e4r\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/pages\/877#wpcf7-f846-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"846\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"sv_SE\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f846-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><label>Name <span class=\"req-kn\">*<\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label>E-mail <span class=\"req-kn\">*<\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label>Subject<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-subject\" \/><\/span> <\/label>\n<\/p>\n<p><label>Message<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Please contact me\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<\/div><\/div><\/div><div class=\"modal-window__close -image\" tabindex=\"0\" role=\"button\" aria-label=\"Close\"><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Storytelling Att skapa en ber\u00e4ttelse f\u00f6r att bli intressant. Vill du veta hur man bygger en story och skapar exklusiva produkter?<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","iawp_total_views":21,"_citadela_hide_page_title":"1","_citadela_remove_header_space":"1","_citadela_custom_class":"","_citadela_half_map_provider":"","_citadela_half_map_theme":"","_citadela_half_map_themeOSM":"","_citadela_half_map_customTheme":"","_citadela_half_map_dataType":"","_citadela_half_map_dynamicTrack":false,"_citadela_half_map_trackColor":"","_citadela_half_map_trackEndpointsColor":"","_citadela_half_map_filterCategory":"","_citadela_half_map_filterLocation":"","_citadela_half_map_filterFeatured":false,"_citadela_half_map_noDataBehavior":"empty-map","_citadela_half_map_noDataText":"","_citadela_half_map_clusterGridSize":80,"_citadela_header":true,"_citadela_header_over_content":false,"_citadela_header_text_color":"","_citadela_header_logo":[],"_citadela_header_bg_image":[],"_citadela_header_bg_position":{"x":0.5,"y":0.5},"_citadela_header_bg_size":"cover","_citadela_header_bg_repeat":"no-repeat","_citadela_header_bg_fixed":false,"_citadela_header_bg_color":"","_citadela_header_bg_image_overlay":"","_citadela_header_transparent_bg":true,"_citadela_content_width":"wide","_citadela_half_layout_position":"","footnotes":""},"class_list":["post-877","page","type-page","status-publish","hentry"],"yoast_head":"<!-- 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